600,000 sales of global new energy vehicles released in 2011

"To achieve a clean transportation society, we need to promote both the automobile and the infrastructure. The era when automakers only focus on automobile manufacturing has passed." This is the view of Nissan’s president and CEO Carlos Ghosn. The Leaf electric vehicles listed in December 2010 have sold more than 20,000 vehicles worldwide. Among them, 10310 were sold in Japan, 9,788 in North America and 1,235 in Europe. Its goal is to sell 1.5 million vehicles before 2016. At present, efforts are being made to further extend the distance of its voyage. At the same time, universal fast chargers will be used as an important means to promote the construction of social infrastructure.

From 2012 onwards, electric vehicles (including plug-in models) that are listed by major auto makers will generally increase. This will undoubtedly increase the load of night-time charging, and the necessity of an energy management system will become even more important. This will make HEMS (residential energy management system) more effective. To this end, the Japanese government decided in November last year to expand government subsidies for the use of the HEMS system, and support smart meters for the exchange of electricity consumption information between offices, residential and power companies, and accelerate the progress of standardization. Ten companies including Tokyo Electric Power, Toshiba and Mitsubishi Motors currently form the HEMS Alliance and are exploring the establishment of a system to ensure the safe operation of smart homes. Communication specifications between HEMS and smart meters will also be standardized.

New Trends in the Development of Electric Vehicles The era of electric vehicles has witnessed the gradual development of new energy vehicles. In 2011, 600,000 vehicles were sold globally, of which Japan’s sales reached 330,000, and the United States also reached 190,000. . Among the many types of new energy vehicles, "rechargeable vehicles," namely, pure electric vehicle EVs and plug-in hybrid vehicles, PHVs, seem to have gradually entered the mainstream camp.

The problem is the market positioning of the electric vehicle strategy of each depot. Is it the first car purchased by a household as a pure electric car or a second car? There are differences in the various aspects of vehicle design concepts, power equipment, and infrastructure investment involved.

As the first car to consider "To achieve a clean transportation society, we need to promote both the automobile and the infrastructure. The time when auto makers only focus on car manufacturing has passed." This is Nissan's president and CEO Carlos Ghosn. the opinion of. The Leaf electric vehicles listed in December 2010 have sold more than 20,000 vehicles worldwide. Among them, 10310 were sold in Japan, 9,788 in North America and 1,235 in Europe. Its goal is to sell 1.5 million vehicles before 2016. At present, efforts are being made to further extend the distance of its voyage. At the same time, universal fast chargers will be used as an important means to promote the construction of social infrastructure. Nissan has equipped its 2,200 dealers with quick chargers through its own investments, and has worked hard to make the owners of the windy winds rest assured. This is a concrete manifestation of what Carlos called the "propulsion of the automobile and infrastructure."

In 2011, global sales of new energy vehicles reached 600,000 units. Nissan’s electric vehicle strategy is to promote the LEFT electric vehicle as the first car in the family. They think that if it is not, sales may not go up.

Similar to Nissan’s electric vehicle marketing strategy, BMW’s launch of the BMW i and Nissan LEAF is a brand-new design. At the same time, the launch of the electric vehicle has enabled a dedicated new brand, mainly targeting the urban area.

The concept of the second car Mitsubishi Motors took the lead in the world in June 2009 to introduce the production version of the i-MiEV electric vehicle. Currently, the cumulative sales volume at home and abroad is 16,000. The PX-MiEV II plug-in hybrid vehicle was exhibited for the first time at the Tokyo Motor Show in December last year. The charge distance is 50km on one charge, and 800km on a petrol engine. The car will be available at the end of this year.

At the same time, Mitsubishi Motors has clearly defined its own product division. i-MiEV is used for urban transportation. PHV is used for longer distances. This gives the electric vehicle the positioning of the second car in the home. Conversely, for households that own only one car, the practical significance of PHV is even greater. This is the concept of so-called pure electric vehicles as the first car and the second car. Similar to this is Toyota Motors and Honda Motors. The iQ and Fit pure electric vehicles that the two companies plan to market this year are all based on existing small cars. Their consideration is that PHV will be used for long-distance driving in the short term and will be listed after 2015. If you want to support electric vehicles for long-distance driving, you must increase the number of fast chargers as large as Nissan, which presents a dual investment problem with the future hydrogenation infrastructure of fuel cell vehicles.

Mercedes-Benz, which is also keen to develop fuel cell vehicles, also belongs to this "camp." The company’s experimental model of the Smart electric vehicle has been put into trial operation for more than 2,000 vehicles worldwide and will be officially sold this year. Most of the current Smart electric vehicles are positioned as the second vehicle.

The extension of the functional positioning of automotive manufacturers After the Great East Japan Earthquake caused by power outages, planned electricity use, and peak electricity consumption, consumer interest in energy supply has rapidly increased. The era of so-called car manufacturers only focusing on the automotive sector has ended. Its implication is that auto companies need not only participate in the infrastructure construction of charging facilities, but also must combine the automobile with the residence or even the office for effective energy management and realize the CO2 of transportation. zero emission. In fact, in 2011, Nissan Motor Co., Ltd. has experimentally used dozens of LEFT EVs to provide centralized power to office locations when it was stopped at work. Its power supply is the peak of the evening.

Not coincidentally, Toyota Motor Subsidiary Housing Corporation launched the HEMS (Residential Energy Management System) for single-family homes in November 2011. This includes solar power systems, pure electric vehicles or plug-in hybrid car chargers. The order was received within less than a month. Its selling point lies in its "clipping" function. Once the power supply exceeds the contracted power contracted with the power company, it will stop charging the electric car. At the same time, the owner can use the smart phone to start the air conditioning and other functions when the owner goes out. In fact, the configuration of the power source may include a fuel cell and an energy storage battery composed of a lithium battery in addition to the solar cell.

According to forecasts of Japan's relevant market institutions, the smart home market in Japan will reach 347 billion yen by 2020, and electric cars (including plug-in type) and fuel cells will be used for pulling. By 2020, the market size of electric vehicles (including plug-in type) will reach 880 billion yen, which is 84.8 times that of 2010; fuel cells will reach 790 billion yen, which is 53 times that of 2010. According to the current exchange rate of 10,000 yen is equivalent to 800 yuan, respectively, 2.776 billion yuan, 704 million yuan and 632 million yuan.

From 2012 onwards, electric vehicles (including plug-in models) that are listed by major auto makers will generally increase. This will undoubtedly increase the load of night-time charging, and the necessity of an energy management system will become even more important. This will make HEMS (residential energy management system) more effective. To this end, the Japanese government decided in November last year to expand government subsidies for the use of the HEMS system, and support smart meters for the exchange of electricity consumption information between offices, residential and power companies, and accelerate the progress of standardization. Ten companies including Tokyo Electric Power, Toshiba and Mitsubishi Motors currently form the HEMS Alliance and are exploring the establishment of a system to ensure the safe operation of smart homes. Communication specifications between HEMS and smart meters will also be standardized.