The annual net profit of general lighting shops is at least 200,000 yuan, and the intermediate profit of lighting products is as high as 150 to 200. The lighting industry has always been a common view. However, recently, the reporter found in the survey that the profit margins of manufacturers and distributors are not large. They are only being robbed of huge profits because of excessive operating costs.
How to reduce the intermediate links in the lighting industry and curb excessively high retail rent costs and circulation costs? The opening of the Chengdu Love Lights International Lighting Lighting Purchasing Center will give the answer. From a certain point of view, the Love Lights International Lighting Lighting Purchasing Center plays the role of the terminal of the profiteering era in the Chengdu lighting industry.
The lighting industry has been buckled with huge profits. According to relevant surveys, 80 household lighting lighting consumption accounts for an average of 10-20 household decoration costs, commercial lighting accounts for 20-30, and general lighting stores have annual net profit of at least 200,000. The lighting products are shipped from the factory to the dealers for final sales, with a profit of about 150 to 200.
In the face of the profiteering industry, dealers in the lighting industry do not agree. A lighting dealer told reporters: expensive store rent, storage costs, logistics costs, store staff, decoration, water and electricity, etc., let the lighting dealers seem to earn much, but actually not.
To verify this statement, the reporter went to the Jinfu Road lighting market to investigate. The reporter found that most of the lighting sales outlets here are brightly lit, and the decoration of each sales store is also very luxurious. The high rent of pavements puts huge pressure on our business. These pressures are only passed on to the consumer terminals. At the same time, we must also create a business environment. The lights are bright whether there are any guests or not. If the lights are not turned on, the consumers will It is difficult to see the final effect of the luminaire, and turning on the light means high electricity bills. A lighting dealer said.
It is also known that most of the lighting businesses in Jinfu Road use shops of 60,400 square meters, and the rents of shops are generally around 160,300 yuan / square meter. In addition, general lighting stores have rented storage rooms in other places, and their rents are mostly around 4060 yuan / square meter. Roughly calculated, a lighting shop of about 100 square meters, the cost per month is almost more than 20,000 yuan.
It seems to be a profiteering industry. The profits of actual lighting dealers are not high. The high-end is the middle link of lighting sales. Lamp manufacturers and dealers just have a reputation for profiteering. An industry insider said.
Rejecting the era of profiteering, the lighting market urgently needs to adjust the format. How to reject huge profits and reduce the intermediate cost? Professionals told reporters that in order to truly reduce the intermediate cost, it is necessary to gather global industry resources and form like the Love Light International Lighting Lighting Purchasing Center. The integration of technology, industry and trade, industrial and commercial center with R&D design and brand marketing and corporate headquarters, and the integration of production, approval and zero have become the industrial base of the industry and the zero-base for eliminating intermediate costs.
In fact, Chengdu's lighting industry has been looking for ways to curb intermediate costs. The transfer of the East Street lighting market in the late 1990s was an attempt to reduce the intermediate cost and achieve industrial upgrading in the Chengdu lighting industry. Unfortunately, this attempt did not achieve the desired results. The person in charge of the marketing of Love Light West Lighting Lighting Center told the reporter that in the early 20th century, although the Chengdu lighting market tried to change the status quo, some lighting market development companies did not carry out scientific, systematic and forward-looking unified planning, and did not observe the conditions of customers. The future development of the industry has caused a number of inferior markets with small scale, inconvenient transportation, outdated facilities and high security risks to flood Chengdu. The final result is that the intermediate links of lighting sales have not decreased, and the prices of lamps and lanterns remain high.
In the end, what kind of lighting market can reduce the intermediate cost? Which market has no price high, which market is the standardized management, who will ensure that customers are assured of consumption? The dealer is looking for, the consumer is also calling. It was not until the emergence of the Western Monolithic Love Lights West Lighting Lighting Purchasing Center that the concerns of dealers and consumers were completely eliminated.
We are always insisting on reducing intermediate links and rejecting huge profits, so that consumers can enjoy real benefits. At present, the storefront rent, storage rent, and logistics cost are the three key elements that drive up the price of the product. These three elements are ended in the love light castle: the first to enter the love lamp manufacturer 80 or more are self-sustaining property rights, the manufacturer operates on their own shop. , does not generate any rent; Secondly, love light castle implementation of the volume management mode, the merchant's warehouse is on the top floor of their own shop, and the storage cost is only one-fifth of the urban area; third, take the logistics direct compensation method, and several The large logistics company signed a strategic alliance agreement, and the market side provided the logistics side operation land cheaply, effectively reducing the logistics operation cost. At the same time, this is also the business model and business philosophy of the Love Lights Western Lighting Purchasing Center. We believe that rational dealers, buyers and end consumer markets can get real benefits from this concept. Wang Yutao, general manager of the Love Lights Lighting Lighting Purchasing Center, is full of confidence.
It is understood that the Love Lights West Lighting Purchasing Center is located in the global home CBD of the Chengqiao Expressway Longqiao Furniture Park. The lighting products and the home products form a commercial chain interaction, to create a home to go to the global home CBD, buy a lamp and go to love the light castle The huge industrial structure has truly completed a one-stop home procurement platform. At the same time, Love Light Fort is the largest wholesale distribution center for professional lighting fixtures in China. Not only that, the Love Lights Western Lighting Purchasing Center will gradually realize the unified management, unified after-sales service, unified logistics, unified publicity and other measures, so that every consumer who enters the market can share the love lighting western lighting procurement center Brought a real dividend of 50p lower than other market sales prices.
Near the end of the interview, Wang Yutao also told reporters that in order to let the lighting dealers also share the market dividend of Lovelights, after the company's board of directors decided to decide, on September 28th, a limited number of self-sustaining shops will be launched. The fundamental purpose is to let the lighting manufacturers And consumers can get real investment and financial opportunities.
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