In 2016, the construction machinery market in China began to perform well and there was a sign of stabilization and recovery. Industry-related data showed that the major domestic brand excavator operating rate and second-hand mobile phone transaction volume gradually recovered, and user demand was continuously improving. With this geographical location, John Deere, who has a history of 100 years, knows that experiential marketing can make John Deere's brand philosophy deeper into the Chinese market. In order to bring John Deere's excellent product quality and value experience to a wide range of users, a 2016 value storm experience event that started with the first station in Anhui Hefei quickly swept across the country.
Mr. Lang Lang, General Manager of Sales and Marketing Department of John Deere Construction Machinery
The value of experience is blooming everywhere
The 2016 Value Storm Experience event took the provinces of Anhui, Guizhou, Chongqing, Sichuan, Yunnan, Henan, and Shandong as its pivot points. In cooperation with John Deere’s local dealers, the experience marketing meeting allowed users to experience the charm of John Deere’s products in close proximity. . Each session of the experience marketing conference has set up many links such as machine revelation, real machine experience, interactive games, and wonderful performances, which fully brought John Deere and his dealers closer to customers. John Deere excavator and loader products are deeply impressed with its elegant and elegant painting, durable quality and detail configuration tailored to Chinese users. Many users expressed their trust and recognition for Deere's products and paid for equipment deposits on site.
John Deere Sales Manager Zhang Chi introduces customers to Deere products
The wealthy links such as WeChat photo printing and health corners that are interspersed in the experience marketing conference also reflect the comprehensive care and profound cultural heritage of John Deere as a global company with a hundred years of history.
John Deere pays attention to the health of construction machinery operators and provides medical examination services for users
Standard track "Three Musketeers" persuade Chinese users
John Deere, a Fortune 500 company in the United States, also has the second-largest global sales of construction machinery products in North America. Its large excavator products have always been at the leading level in the industry. In the 2016 Value Storm Experience series, John Dee Seoul also introduced the three standard track products E210, E240 and E360 to the Chinese market. These three new products inherit the family genes of John Deere, a US-based brand, and have made several improvements to cater to the working conditions in the Chinese market. The first is the structural design of buckets, sticks, and other working devices. The further improvement of the welding process enables the user to handle the conditions of earthwork and stonework with ease, without worrying about abnormal wear and failure of the equipment. Secondly, in response to the uncertainties in the supply of oil on the construction site, John Deere is independently researched and developed. The diesel engine has optimized the fuel injection system, which effectively reduces the sensitivity to oil products, thereby greatly increasing the durability of the product under adverse conditions and the adaptability of the oil product.
User experience John Deere product
The data shows that thousands of people participated in the John Deere's Value Storm Experience. Many test-drivers have enjoyed the quality of Deere's Seiko by opening the bottle cover and playing eggs. Through the experience of the marketing meeting, the user communicated with the product manager and had intimate contact with the equipment during the real machine experience. The control and comfortable driving experience of the John Deere excavator deeply impressed the experiencer.
The service concept of "quick response and caring service" is deeply rooted in people's minds.
Nowadays, the wave of services of the Chinese construction machinery market is urging the dealers to change. John Deere knows that high-quality services are the key to creating brand advantages. All the time, John Deere and distributors have served the new and old customers with fast service response speed, complete parts supply system and user-centered philosophy. With the help of the marketing experience, numerous dealers have successfully served the users' classics. In this case, John Deere took his "rapid response, caring service" service concept in the user's heart.
John Deere 2016 Value Storm Experience Tour - Photo of Zhengzhou Station, Henan
The 2016 Value Storm Experience event is sweeping the land of China with lightning speed. It not only makes John Deere's 100-year brand deeply rooted in the Chinese market, but also brings an extraordinary value experience to the user through its products. Deere's comprehensive layout of the Chinese market has created a more favorable development opportunity. (This article comes from John Deere)