Iveco Importer Car Enters the Chinese Market Formally
On September 29 of this year, Iveco (China) Commercial Vehicle Sales Co., Ltd., with its three major strategies of import, export and localization, was formally established. As the first step in the implementation of the import strategy, Iveco China will bring its European products to the 10th China (Guangzhou) International Automobile Exhibition. At this show, Iveco China brought three main truck models with the most advanced technologies in Europe: the new Stralis Hi-Way, the new Trakker and the Eurocar.
Iveco China officially enters the Chinese market
Iveco's parent company, Fiat Industrial Group, is a world-leading manufacturer of manufacturing materials and has won the first place in the Dow Jones Industrial Engineering field for two consecutive years. As the most important business unit of Fiat Industries, with its high-end full range of products and advanced technology, Iveco has the ability to achieve the most complete strategic layout of commercial vehicle products in the global market. Iveco's product line is complete, including cost-effective, environmentally-friendly light, medium, and heavy commercial and industrial vehicles for cargo transportation and distribution; buses designed for bus and travel transportation and designed to be economically environmentally friendly; High-reliability construction vehicle for heavy materials transportation under any terrain conditions; fire-fighting vehicles that can quickly and efficiently start fire-fighting and rescue; and civil defense and military vehicles, etc., is one of the few and truly full range of international commercial vehicle manufacturing and sales companies. .
As one of the four pillars of Iveco's global strategy, the establishment of Iveco China has created preconditions for the rapid development of China's imported truck market; at the same time, as an important executor of China's strategy and business, Iveco China shoulders high-end commercial production in Europe. Car products are brought into the Chinese market, and at the same time, the products of Iveco's joint venture in China are exported to overseas markets through Iveco's global sales network.
The establishment of the company underscores the growing importance of the Chinese market in the Iveco Group, which again reflects the high level of attention of the entire Iveco Group to the Chinese market and creates a new era in which Iveco's imported cars fully enter the Chinese market. At the same time, through the complementarity with the products of the joint ventures in China, Iveco has met the different needs of domestic customers for the commercial vehicle segmentation market, and brought a full range of commercial vehicle transportation solutions to China's commercial vehicle consumers.
Three new cars in Asia
The Stralis Hi-Way, which has just won the "Truck of the Year 2013" award at the Hannover Motor Show in Germany, perfectly illustrates the current and even future trends of heavy-duty road transport vehicles. In addition to power, comfort, ergonomics and safety, the new StralisHi-Way can provide customers with superior performance and significantly reduce the cost of product use. Statistics show that the cost of using the car can be reduced by more than 4% in conventional transportation tasks.
As an important component of the heavy-lift series, the new Trakker is a professional vehicle operating under harsh road conditions. Thanks to its stable, long life Cursor engine and innovative R&D cab, the new Trakker can work 365 days a year. . Barrier-free work capabilities have increased productivity for the new Trakker, and further reduced use and operating costs. Iveco's new Trakker won the championship in the 33rd Dakar Rally, the most important automobile rally in the world, which fully reflects the excellent stability, reliability and off-roadability of the vehicle.
As a leader in commercial vehicles with a total vehicle weight of 6 to 18 tons on the European market, Eurocargo, an expert in urban special-purpose vehicles, can meet the needs of almost every task within the tonnage thanks to its flexible configuration and design. Through the combination of cab, transmission, engine, wheelbase, and driving methods, there are more than 10,000 vehicle configurations to choose from, making it one of the best-selling models in the equivalent tonnage on the European market.
Rapid development of importer's car dealership network
As another highlight of the Iveco series of auto shows, representatives of the five distribution and service networks from the first cooperation and Wang Ning, general manager of Iveco (China) Commercial Vehicle Sales Co., Ltd. signed a letter of intent on network cooperation, indicating that Iveco's importers China's sales and service network officially opened. It is expected that in 2 to 3 years, Iveco will set up sales and after-sales service networks in major cities throughout the country, and at the same time, it will cooperate in various forms with the existing mature networks of Nanjing Iveco and SAIC Iveco Hongyan.
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