Shell Lubricants Signs Contract with Baishun Auto Fast Chain Stores
Signing ceremony site The successful signing of the signing ceremony marks Shell's in-depth deployment of automotive service chain companies. Shell will work with Baishun’s more than 100 chain stores to bring the last kilometer closer to the owners, bringing high-quality lubricants to the owners. At the same time, the product will also open new authentic purchase channels and more professional vehicle maintenance services.
As the world's largest lubricant supplier, Shell has been the world’s No. 1 seller for nine consecutive years, and has long been ranked as the No. 1 international oil company’s No. 1 in the Chinese market. Among them, Shell "Heineken" series of automotive lubricants has become a well-known high-quality oil in China. At the same time, Shell has also paid close attention to the development of China's auto aftermarket chain. Shell's fast oil change service chain brands have a long history in the US and Europe. It is believed that in the near future, China will also have many excellent national chain car maintenance services. enterprise. However, behind the rise of chain companies, the sinking of channels will be a new topic in China's auto aftermarket. This time, Shell and Baishun have established strategic cooperation, and they also hope to deepen cooperation with localized chain brands to explore more suitable for China. New supply chain model for the automotive aftermarket.
Photo of participants
Baishun is a chain company specializing in vehicle maintenance services. It has high user ratings in this field and provides hundreds of thousands of car owners with high-quality, undifferentiated professional vehicle maintenance services every year. Currently, Baishun has opened more than 100 chain stores in seven provinces and cities including North China, Central China, and Northeast China. In the next three years, Baishun plans to open more than one thousand car fast chain stores nationwide. “Car Fast Insurance Chain†is a new business model pioneered by Beshun. It takes industrialization services as its core concept and can bring owners lower cost and higher quality professional car care services. It is believed that Shell and Baishun have reached strategic cooperation. It will open a new chapter in the field of car maintenance services.
It is understood that Shell will conduct in-depth cooperation with Baishun in key areas such as product technical support, after-sales service, marketing resource sharing, and market information feedback. Li Hai, Sales Director of Lubricants for Vehicle Lubrication at Shell (China) Co., Ltd., stated: “This Shell selection and Baishun cooperation mainly focus on the strict pursuit of service quality by Baishun, as well as innovation in the field of fast car insurance chain. With the rapid development, Shell and Baishun will greatly shorten the distance with consumers, not only to bring high-quality lubricant products to the owners, but also to provide more professional and reliable car care and oil change services." Bai Wenguo, vice president of Baodian, said: “We chose to cooperate with Shell. It is because Shell is an internationally renowned lubricant supplier and its high-quality products and services can benefit our customers. The advantages and capabilities of Shell are obvious to all. After the cooperation will jointly develop the automotive aftermarket, innovation and win-win!"
The strategic cooperation between Shell (China) Co., Ltd. and Baishun Automotive Express will form an integrated solution with international products and chained services to provide customers with excellent service care and excellent user experience. Shell will use its own mature experience in the after-sales market at home and abroad, combined with Baishun's managed chain services, to build a better and more favorable value chain, develop profit growth points, and create a win-win situation. Shell has been doing business in China for more than a hundred years. In the past 100 years, its products, technologies and services have been at the forefront of the industry. We have always been adhering to the firm belief of “taking root in China and serving Chinaâ€, placing the interests of consumers first and paying attention to quality. Responsibility, adherence to practical actions, continuous practice of long-term commitment to Chinese consumers, and creating more value for customers and partners.
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