The rapid rise of auto industry how to create a span of independent brands

The rapid rise of China’s auto industry has created an independent and state-owned brand and has made people’s dream of buying cars. Speaking of independent brands, more people will think of Geely, Chery, BYD and the Great Wall. Just because the outstanding performance of these brands in the past two years has not only won praise from the market, but also contributed enough support for the improvement of the value of independent brands. In particular, the self-owned brand car companies, including Great Wall, Chery, etc., both domestically and internationally, have many products that are sold overseas. It can be said that they have laid a very good foundation for China's own brand cars to move toward the world.

Only taking advantage of the sudden emergence of the Great Wall's latest product, Tengyi (microblogging) C30, it analyzes the specific performance of independent brands in today's Chinese auto market and the future development trend. Since the Tengyi C30 was launched in June, 5000 cars, 8,000 cars, 10,000 cars, 12,000 cars, and 15,000 cars have sold more than 10,000 yuan a month in three months, which has laid a leading position in the family sedan market, and it has since become hot. The momentum has been continuously strengthened. Today, the average daily sales of more than 550 vehicles, there is a great deal of hope to usher in sales blowouts. Its strong momentum of development is sufficient to represent the development direction of independent brands in the new era.

As we all know, our country ushered in the first blowout period in the automotive market in 2002. Since then, although the national automobile production and sales have experienced one or two troughs or even suffered the baptism of the global financial crisis in 2008, the overall situation is still as steady and outstanding as ever. The average annual growth during this period was more than 10 percentage points. During this period, the rising momentum of self-owned brands was fastest, and the market share had risen from the original “Qingfeng Yiluo” to today’s “half of the country”.

In this regard, we must not only rejoice at the facts before us, but at the same time we must also look for the ultimate reason for the formation of such hot performance. From the perspective of market conditions, the reason why self-owned brands are irresistible is because the products and services of their own brands have indeed made great progress and more and more satisfy the needs of customers; on the other hand, it is a strong national policy. Support, combined with the growing market demand created by the rising living standards of residents, has jointly determined that self-owned brand cars are more suitable for the needs of Chinese consumers at this stage.

For the above-mentioned major factors, I believe that the relevant people in the auto industry and the auto brands themselves will have a certain degree of consensus. Therefore, we can see that the self-branded car companies represented by the Great Wall are not satisfied with the status quo. They have started to make frequent efforts to continue to consolidate their market position and adjust product marketing strategies through the all-round upgrading of products and services. The company's future development will make a new layout.

Tengyi C30 was born under such a background and successfully shouldered such a major historical mission. As an upgrade tool for the Great Wall series from A0 to A grade, she wanted to show that it was not a series of selling points for an ordinary family sedan; she opened an important measure for the Great Wall layout A-class family sedan; Achieve the leap from independent manufacturing to independent creation of independent brands; her appearance will be announced to the world: A self-owned brand can also create a Class A-good car that makes consumers satisfied and favored.

Facts have proved that the Great Wall did it and the Tengyi C30 fired. In the sedan car market, the Great Wall performed a staggering success and easily entered the “Million Club” with the triple-digit sales growth mode. It not only eased many suspicions and worries about her, but also successfully counterattacked with compelling sales data. Some commentators disdained the Tengyi C30.

Why can Tengyi C30 achieve such a proud record? The market has never lacked concepts, no lack of marketing, consumers are smart, and finally the car that allows consumers to open 4S stores must be a good product that can meet his own needs. This is precisely the secret of the success of self-owned brand cars in recent years, and is one of the reasons for the success of the Tengyi C30. Tengyi C30 is a model developed and newly developed by Great Wall Company. It lasted four years from development to listing. Its development, design, and testing tests are conducted in full compliance with EU standards, adhering to Great Wall Motor’s consistent excellent quality and solid technology. The car is stable and practical, with dynamic fashion. In terms of product quality, the Tengyi C30 is fully ahead of other similar models in the market, achieving the optimization of cost-effectiveness.

After all, the proud market performance is still determined by the quality of the product. Interested readers can find out: Today's A-class car market is a monologue of a joint venture brand; in addition to some old faces, the rise of the Tengyi C30 may really set a new benchmark for self-owned brands in terms of cost-effectiveness and after-sales service. .

In addition, because of the continuous advancement of the Great Wall, the company has continuously introduced products such as the Tengyi C30, which have been marked by significant progress. This will make the self-owned brand cars full of bright sunshine yesterday, today, and tomorrow. We have reason to believe that as long as we have the enthusiasm for making vehicles and the belief in wholehearted efforts to enhance our products and services, the market will inevitably be reflected through sales; while the sales and quality of the wings will be full of wings, our own brands will surely be able to "Soar".