The segmentation of the internal combustion engine electrical appliance market tends to be clear


With the high production and sales of the host market, as the key components of the internal combustion engine, the starter and generator for internal combustion engines (hereinafter referred to as the two machines) and their parts and components industries have also shown prosperity. According to the latest statistics, there are more than 500 manufacturing companies for internal combustion engine starters and generators and their main parts and components products, of which about 300 have total machine production capacity, and about 50 for domestic combustion engines. The coverage rate of the two domestic domestic combustion engine domestic matching markets reached more than 99%, including domestic passenger cars, mini-vehicles, light vehicles, passenger cars, trucks, various types of engineering and agricultural machinery, and ships.

Rapid changes in the industrial structure

A few key enterprises, especially foreign-owned enterprises and enterprises with a background of joint ventures and cooperation with foreign companies, have rapidly expanded their markets and have become the main suppliers of two machines supporting passenger cars, commercial vehicles and passenger cars in China, such as Shanghai Valeo and Jinzhou. Halla, Hubei Shendian, Beijing Peitelai and others. Few powerful companies rely on their strong capital strength and rich management methods to rise rapidly in the industry and occupy the major markets of China's mini-vehicles, such as Chongqing Bonita, Chengdu Huachuan, and Ningbo Yuanzhou.

Broad market prospects and relatively low barriers to entry have attracted many idle capital in the society, and the development of small and medium-sized enterprises in the industry is very active. In recent years, newly-emerged SMEs have roughly divided into two categories. One is private entrepreneurs who have earned the first pot of gold in other industries to re-invest and build factories. Most of these companies have relatively strong capital strength. The investment is comparatively in place, and the quantity of the products is relatively fast, and most of them have achieved results in the development of foreign aftermarket; more are the enterprises established by the management or technical personnel who are independent from the traditional state-owned or collective large- and medium-sized enterprises to develop themselves. These companies are generally distributed around their mother plants and form mushrooms. The most active SMEs in the industry are mainly located in Wuxi, Changzhou and Xuzhou in Jiangsu, Wenzhou, Yongkang, and Ningbo in Zhejiang. In recent years, many internal combustion engines, two engines and their parts and components companies have also appeared in Zhangzhou, Hebei, Jinzhou, Liaoning, Fengcheng, and Changsha, Hunan. In addition to individual companies, these companies generally have relatively small investment scales, relatively simple equipment, relatively poor management, and almost identical product types, market channels, and parts sources.

With the intensification of competition, the market segmentation in the industry has become increasingly clear and a relatively fixed market pattern has begun to take shape. Such as Shanghai Valeo in passenger car and light vehicle market, Halla in Jinzhou, Tianjin Denso, etc.; Hubei Shendian, Dongfeng Steam Power, Xianyou Motor in the commercial vehicle market, Jiangsu Hengli, Huzhou Dehong, etc.; And high-power generator market in Beijing Peitelai; mini-car market in Guiyang Aviation Motor, Chongqing Bo Naite, Chengdu Huachuan, Ningbo Yuanzhou, etc.; accessories market Yongkang Boyu, Wuxi Zhu Xian, Zhejiang Zheng Li, etc.; The export markets include Shanghai Valeo, Dix (Shanghai), Yongkang Boyu, Wenzhou Binyang, Jinci Electric, Wuxi Jinyang, and Hubei Shendian.

The rise of a new round of large-scale investment

After rapid expansion in recent years, the production capacity of mainstream backbone enterprises in the industry has been fully explored. The original production scale can no longer meet the needs of market development. These companies are even more sensitive to see the broad prospects for the future development of China's auto and internal combustion engine markets and the global procurement of components for the global auto and internal combustion engine industry. In order to be able to adapt to the megatrend of domestic and foreign market demand and greatly enhance its ability to maintain sustainable development, a large-scale new expansion plan has started quietly in the industry.

According to the statistics of 24 key enterprises in the industry, the total investment in technical reform last year reached 260.87 million yuan, and 36 new production lines were added, and more than 280 sets of special equipment were purchased. Shanghai Valeo, Jinzhou Wonder Group, Dongfeng Steam Power, Hubei Shendian, Huzhou Dehong, Yongkang Boyu and other key enterprises all have large-scale expansion plans, and many companies have already started implementation. Recently, two production lines with high degree of automation and an annual production capacity of 600,000 generators and 520,000 starters have been completed and put into operation in Jinzhou.

Dongfeng Steam Power invested more than RMB 20 million to build a production line for high-power deceleration starters that had been put into production in the first half of last year; Hubei Shendian was re-planned to build a new plant of 25,000 square meters on 138 acres in Jingzhou Development Zone, building a large power reduction Starter production line; Yongkang Boyu invested 30 million yuan to build OEM generator production lines, and invested 50 million yuan in Hubei Huanggang to build 150 acres of Hubei Star Automotive Electric Company, with an annual production capacity of 1 million sets of starter; Huzhou Dehong plans to invest nearly RMB 100 million to build a new generator production line with a land area of ​​more than 150 acres in the development zone, and another 70 acres of land to build a starter production plant. Beijing Aobo will build a new production base in Taian, Shandong.

Increase the overall level of the industry

The motor industry closely follows the development and supporting needs of modern automotive and internal combustion engine technology, adapting to the trend of small size, light weight, and high specific power, and accelerating the pace of product updates and new technology applications. Built-in dual-fan cooling alternator, high-power alternator, high-power planetary gear reducer starter, highly reliable high-power starter using ratchet-type one-way clutch, generator stator core winding process, multi-function voltage Regulators, avalanche rectifiers, high-speed motor bearings and other products and technologies have been widely used to ensure the rapid development of China's internal combustion engine and motor vehicle matching market demand.

In particular, we must point out that after efforts, the manufacturing level of high-power deceleration starters in the industry has been significantly improved, and the quality of products has gradually stabilized. This not only reduces product manufacturing costs, but also increases the overall manufacturing level of the industry. In addition, some companies in the industry have succeeded in independently researching and developing high-power alternators. A few companies have begun to provide support for domestic passenger cars, which has broken the situation in which foreign-funded enterprises have dominated the world in the passenger car market in China. According to incomplete statistics, there are no fewer than 10 companies in China with high-power generator design, development and manufacturing capabilities, and product reliability and stability are gradually improving. In order to overcome the problem of insufficient output of the generator under low-speed or idle-speed operation conditions of the city bus, some enterprises are developing hybrid magnetic circuit alternators, and the voltage control technology of the permanent magnet alternator is expected to be obtained. solve.

Many difficulties

Affected by raw materials, especially copper, aluminum and other non-ferrous metals such as motor main consumables prices rose too fast and the main plant cost reduction and efficiency booster component supplier's double blow, the industry's corporate profitability has been severely reduced. If this situation cannot be overcome, it will seriously affect the healthy development of the entire industry.

With the exception of a few foreign-invested enterprises, the technological power of the internal combustion engine and its parts and components industry is generally weak. Traditional state-owned or collectively-owned enterprises bear heavy burdens, are constrained by various factors, have poor operating conditions, lack of investment, technical equipments are not updated, technologies are aging, and the loss of outstanding technical talents is serious.

In recent years, small and medium-sized enterprises throughout the country have been blooming, causing serious investment dispersion, outdated equipment, and backward technology. Many companies do not even have some necessary testing equipment. The result of this blindly decentralized operation is the low level of duplication of backward products, product quality is not guaranteed, prices are confusing, and fake and shoddy products flood the accessory market.

Through the efforts in recent years, the professional manufacturing enterprises of some key components of two internal combustion engines in China have begun to emerge, providing the necessary components for the development of the host computer, and effectively reducing the development cost of the two machines. However, in general, the development of key components of two internal combustion engines in China is still lagging behind. The local production of generator voltage regulators, rectifiers, bearings, starter electromagnetic switches and other components can not keep up with the need for high-end passengers. The generator voltage regulators and rectifiers for vehicles are mainly imported.

Future development opportunities

The development of China's automobile and internal-combustion engine industry and the implementation of the global procurement strategy for international auto and internal-combustion engine transnational group parts will provide an unprecedented market space for the development of two internal combustion engines in China.

Experts believe that the sustained and rapid growth of China’s economy will continue for many years and will continue to drive the rapid development of China’s automotive and internal combustion engine industries.

According to recent information released by the Chinese government, China’s car ownership has reached 53.55 million units, and the number of motorcycles has reached 83.54 million. Plus the 14.88 million tractors on the road, the total number of motor vehicles has exceeded 150 million. According to the national "Eleventh Five-Year Plan", by 2010, China's total automobile production will be 10 million.

With the further improvement and implementation of the global procurement strategy for auto parts and components of multinational cars and internal combustion engines, the level of two-engine products in China's internal combustion engines will continue to increase, and the advantages of China's relatively low cost will enable more companies to go abroad.

In the face of good market opportunities, China's internal combustion engine and its parts and components enterprises should be prepared as soon as possible, based on their actual conditions, from the long-term plan, the correct positioning, and strive for something.

At present, it is very important to improve the technical content, quality and reliability of key component products. The OEMs must pay close attention to supporting the development of supporting key component companies and help them develop in the direction of high standards, specialization, serialization, and mass production. Particular attention should be paid to the independent research and development of components such as starter one-way clutches, electromagnetic switches, high-power deceleration starters, generator voltage regulators, and electronic rectifiers, as well as the construction of specialized production bases.

Parts companies must be willing to invest and strive to improve their capabilities and standards. We must fight for the production of high-end accessories for well-known domestic and foreign host companies, strive for their support, persist in the work, and work hard, there must be gains.

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