What are the principles that glasses showcases should follow?
Did you often encounter such a customer and walked into your shop and looked out to see it in less than a minute. In fact, if you encounter such a situation, you should pay attention to it and do some statistics. What statistics? How many percent of the customers you enter into the store are counted. If it exceeds 10%, you have to look at what is wrong with your store. In particular, is the display of the merchandise displayed? So, what principles do optical shops need to follow?
1, according to the glasses brand culture to display different brands, highlighting the brand culture, brand elements and wear after the temperament is different, such as the CK brand represents fashion, sexy and avant-garde; LEVI'S brand represents young, free , self and personality. Different brands should be displayed according to their brand culture, highlighting the unique tastes and effects of different brands, and making it easier for the group that pursues the brand to choose the most intuitively.
2, according to the glasses style display According to the glasses style to divide, the current market has retro, casual, fashion, business and other styles; and with the market demand, more business retro, business casual, business fashion and other fine The combination of styles appears, and displaying according to different styles can highlight different elements of different styles. In addition, nostalgic wood grain, pine grain, root carving, plant standard ben and other props can be matched with product display, so as to make products of different groups demand. Refined and clear.
3. Display according to different consumer groups such as: student groups (display elements such as freedom, vitality, lightness, etc.), office workers (fashion, personality, gregarious, etc.), politicians (appropriate, low-key, quality, and not luxurious display elements) ), business people (rigorous, unique, business, high-end atmosphere, tasteful display elements), etc., store products intuitive classification, different consumer groups will be more intuitive and clear after entering the store, go straight to their own needs of the target product, so that The shortest time to choose the right product, but also to allow consumers to get a satisfactory consumption.
4, according to the store launched in different periods of the main sales of products for display Each store will have a jia display area, and in the most jia area display main push products, can make it more eye-catching, more able to attract the customer's eye, so that the hook From the consumer's desire to purchase, to achieve the effect and purpose of optical shop sales. For example, during the Spring Festival, most of the products are mainly new and beautiful elements. It is necessary to reflect the festive atmosphere of the store and the atmosphere of the Spring Festival, so that consumers can experience and feel the festive atmosphere.
5, According to the needs of different major consumer groups at different times for product display For example: the school season is the peak period of student glasses, it should be the main display and student groups related products. At the same time highlight the focus of the student group (such as: how to control or ease the increase in the number of degrees), making the store's theme more vivid, for the store to put a deep label, and ultimately achieve the purpose of store brand promotion. The display of optical shops is an art, and reasonable display of goods can play an important role in displaying goods, stimulating sales, facilitating purchases, saving space, and beautifying the shopping environment. Therefore, each optical shop needs to carry out reasonable display according to its actual situation.
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Oil Kettle
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