When will Chinese cars go out again?
Recently, the economic circles have been stirring up the issue of "embarrassing China". The evaluation of this matter can be described as a matter of opinion. But overall, today's Chinese manufacturing has more emboldened than before, like China's high-speed rail, mobile phone equipment, nuclear power plants and other technologies not only out of the international big names out of China, but also "poorly pursued" to the world. As China's manufacturing progressed to a higher level, China’s auto exports seemed to have “failed†and moved to the lowest point.
It is now difficult to see the splendor of Chinese auto exports.
Former glory <br> <br> Just a few years ago, my colleagues travel to the Middle East, I can almost see China's Chery, Geely and other cars in each of his a photo. At that time, although the quality of the Chinese car was not as good as it is now, it was cheap, and it was adapted to the local market environment. It could listen to the needs of local users and make improvements in such directions as configuration. By 2012, China’s auto exports reached a millionth level for the first time. At that time, the media began to speculate about when Chinese cars could grab the market from Toyota and Hyundai. But after that, Chinese auto exports have been falling all the way. And the current export volume also includes the output of the joint venture's re-export in China. China’s own brands, which used to talk about exports, boasted that auto exports have shrunk to a “chicken ribâ€.
In the Middle East, Chinese cars have been very popular
Lost opportunity
The original world market for Chinese cars to open sales was in the Middle East, where the country’s level of industrialization was not high and there was no auto industry of its own, but because of resources such as oil, it was justified in terms of revenue. China’s autos are economically affordable, focusing on those low-end users who can’t afford Japan’s Korean cars, so that those who can’t afford to buy cars can enjoy cars – this is where the charm of Chinese cars lies, just as China exports many foreign products. Quality is proportional to price. The Middle East is the region with the most concentrated wars in recent years. Chery's flagship Egypt and Iran, Geely's main Syria, some war centers, while others are economic sanctions. Who will buy a car if the entire country is tied up? It can be said that the original best development opportunity of the Chinese auto industry was thus destroyed.
Syria is Geely’s largest overseas market, but now. . .
Gains <br> <br> while those exporting countries relative, China has become the world's largest auto market, this huge market their circulation, so many companies "East loss of the corner and Gains." Instead of trying hard to develop a new car market, it is better to share the immediate interests in the Chinese market. Therefore, we see that in contrast to previous years, Chinese auto companies have been vigorously developing international markets, and even in contrast to building factories in foreign countries, the more independent enterprises with a large market share in China, the less importance they attach to exports. Now that the international market is selling more, it is Lifan’s already marginalized brand in China.
When imperative <br> <br> Chinese auto able Going to the World it again? In my opinion, although this is a difficult road, it is also the road that China's auto industry must eventually take.
First, the Chinese auto market will have to assume the pillar of economic development. As the ten pillar industries that the country has delineated, the automobile industry is heading towards the world. The automobile industry is both a capital-intensive industry and a labor-intensive industry. Compared with the IT industry, the automotive industry has a long industrial chain. From steel to electronics, from industrial design to system integration, large numbers of people can be employed, and the manpower used is a little more than that of Foxconn.
Second, China itself has a strong industrial base. Although the Chinese auto industry cannot be compared with the world's top companies in the mid-to-high end, there are not many people in the world who have the money to consume high-end cars. Even the most low-productivity countries still import used cars. Chinese auto companies still have advantages in producing low-end products. China's auto exports are concentrated in the market below $15,000, and at this price, Chinese brands' mainstream sedan products are completely competitive.
Third, China's development will provide support for the automobile going global. Just like China's high-speed rail, nuclear energy and other industries, as China increasingly expands its own market. China will also give greater support to cars with higher added value, protect Chinese auto companies' overseas investment, and help them coordinate issues with the local government. Chinese cars, like Chinese high-speed railways, have become a new "business card."
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