Comments: Beijing International Motor Show with "Chinese Characteristics" (Photos)




Agricultural Exhibition Hall

With more than 60,000 people attending the main venue of the auto show, and it is about to break its head, the branch venues located in the Agricultural Exhibition Hall are extremely small. According to the reporter's observation, the tickets received at the branch venues are loose, and all the gathered inside are commercial vehicle manufacturers, and counted a total of more than a dozen.

Agricultural Exhibition Hall

According to a listless exhibitor, the popularity here is very poor. They generally have a feeling of being forgotten, and part of the sparse and crowded people are looking for projects for their own parts and components companies. According to a gentleman who came to live, he almost never takes a ticket when he enters the gate. In fact, it is not cheap for the OEMs to come here. The layout of the entire exhibition site is not large, all go down, it will take up to 20 minutes. As far as the exhibition is concerned, due to the fact that it is a commercial vehicle, although the scene is relatively large, there is no sense of beauty.

During the interview, the reporter found that most of the exhibitors here were in a bad mood. A man complained that the hot weather was simply doing nothing here. They also said that it is no wonder that some commercial vehicles such as FAW and Dongfeng have refused to come to the exhibition. It seems that they are indeed foresighted. The regret is full of words.

However, there are also professional analysts, global automakers have focused their attention on passenger cars, and commercial vehicle exhibitions are relatively unclear, which is not necessarily a bad thing. This at least shows that this market can still have more room for survival and development. It is long overdue that the foreign car market has proved. At present, the number of global passenger vehicle predators is not clear, but commercial vehicles, besides Toyota, Mercedes-Benz and VOLVO, no longer have any threatening manufacturers. If domestic manufacturers seize the opportunity and advance quickly, they still have a promising future, so they really do not have to get together and finally disappear. Business Daily reporter Lei Yamei J079

Domestic small manufacturers enjoy auto show "sunbathing"

Domestic small manufacturers enjoy auto show "sunbathing"

In the 10 exhibition halls of the Beijing International Exhibition Center, many international auto giants and major domestic auto groups have been promoted to the level of air-conditioning and lighting. Around the No. 1 Hall, a large number of domestic small and medium-sized manufacturers’ booths have been gathered, including Great Wall, Shuanghuan and Zhongxing. . They have been sunbathing outdoor for six days. Just before the opening of the car, the Beijing Meteorological Observatory issued its first high-temperature warning on June 8: From June 9th to December 12th, the temperature for four consecutive days will be above 35 degrees Celsius, and the urban temperature will exceed 36 degrees Celsius.

The reporter saw at the auto show on the noon of June 13th that due to the hot weather, most of the visitors were reluctant to stay outside. The outdoor booths of these domestic manufacturers could be described as “cold horses in front of the door.” Even if someone passes by, they are in a hurry. . Although the music and activities are constantly being played on the tweeter, it still has no effect. I do not know whether their situation will improve at the next Beijing auto show.

3 million Mercedes-Benz "car" sold more than 30 vehicles

3 million Mercedes-Benz "car" sold more than 30 vehicles

At this auto show, Mercedes-Benz sold the most "cars" on site. At this international auto show, besides displaying 21 top-quality automobile products, Mercedes-Benz also brought many Mercedes-Benz products to China, of which the Mercedes-Benz mountain bike is a typical representative.

According to the Mercedes-Benz auto show site staff, Mercedes-Benz MTB is one of the limited series of Mercedes-Benz global production, is the first time displayed in the Chinese market. However, contrary to Mercedes-Benz's expectation, each bicycle sold for more than 30,000 yuan has received more than 30 orders in less than 3 days.

The hot sales of Mercedes-Benz mountain bikes once again showed China’s rapidly rising spending power. At the Mercedes-Benz auto show scene, in addition to mountain bikes, Mercedes-Benz’s children’s vehicles, watches, drinking glasses, sunglasses and other fine products were also highly appreciated by the audience. The favor.

Business "spy" in action

As the saying goes, “Internal professionals take a look at the door and the amateurs watch the excitement.” This auto show also provides major manufacturers with an opportunity for “clear” learning.

Among the visitors, some are charged with "special missions." Most of them are wearing shirts, dark suit pants and black shoes. Generally, the audience will only use them as booth staff, but they do not know that the “staff” around them is not at this booth.

In the Chang'an booth where the "Yangtze River" and "Longteng" concept cars were launched, the reporter did not find the staff of the manufacturer's R&D department. A person in charge of Changan Automobile told the reporter that Chang'an's designers went to other booths. A person in charge of the manufacturer who did not want to be identified revealed to reporters that according to the experience of the previous auto show, the third day would be the day when the manufacturers would run and learn each other most often, and the usual competitors would become friends at the auto show. They will give each other gifts, exchanges and study with their own small gifts.

Zhang Jintao, a senior engineer at BYD Company, said that this kind of mutual learning and communication is not unusual among various manufacturers. “You see me, I can also see you.” It is sometimes clear, sometimes dark. BYD's ET concept car at the auto show was unannounced by international business spies.

Foreign ticket sellers went to Beijing to “take the exam”

At a Chongqing snack bar outside the National Exhibition, the conversation with several guests at the same table caught the attention of reporters.

"Brother, go out a few in the morning?"

"Hey, only 22 out. Old Wu out of 28."

Interestingly, several accents are not local people. The reporter learned from the chat that these were "special trips" from the surrounding cities of Beijing. A Tianjin person said, “I’ll let you get the ticket. It’s not too far from Beijing. The train arrives in a few hours. I’ve been to the last auto show. In the past, I took the exam three years and we’ve been two years. one time."

According to informed sources, the local ticket sellers often take less than the net price, and they are then transferred from the actual price to the ticket sellers who are in Beijing to “take the exam.” They can earn a large sum without the risk of sun exposure. Taking the public ticket as an example, a 50 yuan ticket will enter 45 dollars, 55 or 60 yuan will be transferred out, and it will cost 70 yuan to sell to the audience. According to this price, "Old Wu" earned 280 yuan in the morning. However, they also complained that the high-temperature weather in the auto show these days was not good, and the “exam test” became “chasing”!

The auto show is much more expensive than

For manufacturers, the auto show is a big stage to showcase their technology, ideas and products, and does not have direct commercial interests. Although some show vehicles are provided by dealers, and many staff members also come from dealers, the dealer’s business cards are not visible at the front desk of most booths. The staff’s badge is also only a brand logo.

Many visitors seem to be more interested in prices. At the BMW booth, a gentleman saw BMW's new model X3 and immediately asked staff to ask about the price. Then he asked, “Where is the X5, how much is it?” This situation is particularly evident in some luxury car booths. . At the Lamborghini booth, the tired staff of the questionee had to set up a hand-written card on the front desk, indicating the price of the two show cars, and stated that they would accept the booking.

Another luxury brand's staff told reporters: "A lot of famous cars are the perfect combination of machinery and art. From both these aspects are very much appreciated, but some viewers seem to care only about how much money. Their eyes seem to be Look at a lot of banknotes, not a beautiful piece of art.” His tone revealed a little helplessness.



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