Integrating British LDV, SAIC Launches Commercial Vehicles
We have just reported on the spy photos of SAMSUNG and Dongfeng at the same time entering the commercial vehicle market and new models. SAIC's commercial vehicle renderings are very eye-catching and look similar to the joint venture's Iveco model. In fact, the real blood of this new car is owned by another, today a mysterious LDV brand MAXUS commercial vehicle. In the domestic exposure, this new car will also become a prototype of SAIC's own commercial vehicle.
SAIC Commercial Vehicle Modeling
LDV commercial vehicle MAXUS modeling
To see this mystery model, I have to mention the LDV brand, which may not be familiar to all of them. LDV Group is a manufacturer of light commercial vehicles in Birmingham, UK, with an annual production capacity of 13,000 units. Its flagship product is This Maxus light commercial vehicle and minibus. In recent years due to losses, it was acquired by the Russian Gorky Automobile Group in July 2006, and injected 10 million pounds. However, the unexpected global financial crisis failed to allow Gorky to rejuvenate LDV. Before Christmas in December 2008, the Gorky Group announced the suspension of production of LDV. Due to the huge debt of US$124 million, it was administered by an administrative agency designated by the British government in June this year. In October this year, LDV announced that most of the company’s assets were acquired by China’s Eco Concept Co., Ltd.
On the other side, SAIC Motor’s development strategy should be mentioned. As one of the four major national planning groups, SAIC Motor’s joint-venture brand development is also full of vitality. At the same time, it does not forget to further improve the model series and develop its own brand strength. SAIC Motor sales in 2009 could exceed 2.65 million vehicles, and the latest target is to produce and sell 4 million vehicles in 5 years, of which the total number of self-owned brands can exceed 500,000.
The loss of Ssangyong mergers and acquisitions does not appear to have affected SAIC's confidence. Recently, SAIC has been attacked. After gaining a 1% stake in Shanghai General Motors, SAIC will set up a joint venture with General Motors in India. It is expected that SAIC-GM-Wuling and Shanghai-GM-Panasia will develop products. This is an opportunity to push into emerging Asian markets.
In the area of ​​self-owned brand cars, after integrating with NAC, Roewe and MG dual-brands have also been doing well. Recently, the MG6 new car has just been launched. Next year, Roewe’s new 350, SUV and other new cars will follow. However, compared with FAW, Dongfeng's heavy trucks and the Chang'an Ford Transit, SAIC's strength in heavy trucks and commercial vehicles is still its short version.
SAIC and Iveco of Italy signed a reorganization agreement with Chongqing Heavy Truck. The newly formed SAIC Iveco Hongyan will focus on the development of medium and high-end heavy trucks. The overlords of the domestic commercial vehicle industry belong to Iveco and Brilliance Jinbei. In this respect, SAIC has a Shanghai-based anti-Gold Cup relying on Mercedes-Benz technology. However, the light commercial vehicle is always a blank space.
Some people may say that Iveco’s brilliance is the brilliance of its joint venture company, but as a rare case of Fiat investing in China, Italians also value it very much. In June last year, Italy’s Iveco resolutely sold a 15% stake in India’s Leland Motors and China further transferred and invested 400 million yuan in Nanjing Iveco, merging it with the Italian headquarters to become Iveco's two major global export bases.
For SAIC to develop its own light commercial vehicles, it is necessary to control the technology in its own hands. The acquisition of overseas mature brands is the best choice. The previously mentioned LDV was acquired by China's Eco Concept, and this newly acquired company was to pave the way for SAIC. The company’s master has also played an important matchmaking role in the previous acquisition of Rover by Nanjing Auto. In fact, as early as October of this year, there was news that SAIC had to purchase LDV. However, it may be that the failure of Ssangyong’s mergers and acquisitions has made SAIC more cautious and has been avoiding this issue. Until the November 23 Guangzhou Auto Show, SAIC President Chen Hongcai formally admitted to the media that SAIC Motor has participated in the acquisition of LDV.
According to SAIC's plan, after the acquisition, it mainly bought its intellectual property rights and the corresponding tooling molds. The UK factory also retained some of its production. Domestically produced parts were also exported to the United Kingdom, where they were assembled and sold to the European market. It has also been reported that SAIC had communicated with Fiat prior to the UK’s acquisition. In order not to conflict with its joint venture project, the acquired LDV will produce a smaller commercial vehicle in China than the Iveco model, and the purchased equipment will be moved to Wuxi. , Consolidated with the original Xinya Tu (former Nanjing Automobile's light commercial vehicle brand).
The LDV MAXUS exposed today is different from the last SAIC commercial vehicle renderings, but it is basically the same from the body structure and shape features, including the open tailgate. Therefore, we have reason to believe that this MAXUS is a prototype of SAIC's commercial vehicles, and according to unconfirmed sources, the last exposure of Dongfeng commercial vehicles may also be able to borrow from LDV's MAXUS.
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