Micro car light truck market will burst next year


On December 9, the State Council not only extended the subsidy policy for cars to the countryside until the end of next year, but also increased the old-for-new subsidy limit from the original maximum of 6,000 yuan to the upper limit of 18,000 yuan. After the introduction of the upgraded version of the policy, how is the market responding? According to the reporter's visit to the provincial capital, it is expected that the next year when the new policy is implemented, the market is expected to explode, and sales of mini-vehicles and light trucks will increase by at least 30%.

Satisfaction with buying a car did not buy the traction

On the morning of the 11th, the farmer Lao Lin, who lives in Mashan Town, Changqing District, drove the Chang’an double row micro-card that he bought at the beginning of the year to deliver goods to several supermarkets in the city. Speaking of his newly purchased micro-card , Lao Lin was very satisfied. “We heard that the country had a subsidy policy at the beginning of the year. We have bought a total of ten households in the village. When the car farmers are busy, we can pull the seed and pull the fertilizer. Now we have a free time. It's also possible to come out and run the business, and it takes less than two or three years to make money."

Lao Lin told reporters that when this micro-card was bought, it was priced at about 25,000 yuan. “It gave a subsidy of 10%, saved more than 2,500 yuan, and reduced the purchase of small-displacement fuel by more than 1,000 yuan, and spent a total of less than 3,500 yuan. With the cancellation of the road maintenance fee, it really saves a lot of money."

Lao Ge, Bailu Town, Linyi County, decided to replace his home agricultural tricycle with a micro-card next year. Linyi City, rich in people, is a big agricultural city in the province, and it has also become an important battlefield for many micro-car companies to compete for. China National Automobile Association sponsored the "National Cars to the Countryside in Miles" put the first stop in Linyi.

Sales volume of microcars in Shandong accounts for 1/8

Lao Lin and Lao Ge, the two ordinary farmers, reflected the huge pulling effect brought by the automobile-to-country policy to Shandong. The micro-car models covered by car-to-country policies, such as micro-facets, light trucks, and pick-up trucks that had never been significantly dewy, once occupied the most dazzling position on the stage of the auto market in Shandong.

Yao Ke, Sales Manager of the Shandong Region of Chang'an Automobile, told the reporter that the sales volume of Changan minicars in Shandong has doubled over that of last year, becoming the sales champion of Changan minicars in the country. The other micro-vehicle giant GM Wuling was only in Linyi, and its sales in October exceeded 20,000 units.

According to data from the China Association of Passenger Vehicles, the sales volume of the mini-vehicle market this year has reached about 1.9 million units, an increase of nearly 50% from last year. The sales volume in Shandong is historically up to 240,000, accounting for one-eighth.

Data from the Provincial Department of Finance shows that in the past three months, Shandong's autos and motorcycles have made new highs in the countryside, with monthly sales of more than 70,000 units and sales exceeding one billion yuan. At present, Shandong has cumulatively sold 300,000 cars and motorcycles to the countryside, driving direct consumption in rural areas by more than 5 billion yuan. Through financial subsidies, farmers can directly benefit more than 500 million yuan, equivalent to spending 10 yuan in rural consumption with 1 yuan. .

The growth of sales volume will be more than 30% next year. At the beginning of the implementation of the car-to-country policy, new cars must be replaced with old mini-vehicles, and the maximum depreciation allowance is only 6,000 yuan. The depreciation price of the depreciation price of the second-hand car trading company of the provincial-city Junfeng second-hand car dealer told the reporter that the depreciation price is far lower than the price of used micro-cars on the market. “A micro-facet in 2004 can sell 10,000 yuan, 6000 The yuan is a bit small."

With the change of the policy from direct reparation in June to the purchase of mini vehicles, the sales of mini vehicles have been greatly promoted. According to the statistics of Shandong Finance Bureau, the sales volume of mini vehicles in August increased by more than 20% from July. .

"Next year's policy subsidy quota will be increased from 5,000 yuan to 18,000 yuan, which basically exceeds the sales price of used cars. The attractiveness of the advancement of second-hand truck users is greatly increased. It is more cost-effective to trade in new ones." Xin Yong told reporters.

After the auto stimulus package for cars, such as the countryside, and trade-in replacement, emerged, Secretary-General Wei Xueqin of Shandong Automotive Industry Association stated that “at present, the national and Shandong automobile markets have entered a period of rapid growth from the lead-in period, and it is expected that Shandong’s auto sales will remain as a whole next year. Maintain 30% rapid growth."


View related topics: "new trade-in" stimulates the development of commercial vehicle market


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