LED lighting has entered the rapid development period of 3-5 years, and the channel is the best. It is recommended to pay attention to three types of companies: 1) Diversified channel structures, with corresponding reserves in various segments such as commercial lighting and home lighting. 2) Manufacturers who have continued to invest for many years, have wide channel coverage, and have formed obvious first-mover advantages. 3) Companies that have deep roots in the segmentation field and whose competitiveness is not easily replicated. Comprehensive evaluation of width, depth, customer quality and other indicators, we are most optimistic about Sunshine, Dehao / NVC's quality channels, it is recommended to pay attention to Op, Buddha, Zhou Ming and so on.
Channels are a key resource in the lighting application market. We believe that brands and channels are the main barriers to lighting applications, and brand manufacturers who master Haikou will take the initiative. For different market segments and customer needs, lighting manufacturers adopt corresponding channel strategies. High-quality distribution channels help manufacturers control the accounts receivable turnover rate and avoid excessive bad debts, thereby improving the company's operations and profitability.
Vendors are scrambling to seize the commanding heights of the channel. LED lighting entered the era of channel warfare, and traditional lighting manufacturers and new LED application manufacturers are aware of the importance of distribution channels. Traditional manufacturers such as Philips mainly promote new LED products in the original dealers, stores and other channels; local manufacturers developed in the past 10 years such as NVC and Sunshine have strengthened their cooperation with dealers and increased the investment of specialty stores. Strength; Changfang, Hongli and other manufacturers extending from LED packaging to downstream applications, due to the consideration of control costs, the investment in their own channels is relatively conservative, mainly in the dealer model. In addition, we are optimistic about the explosive power of e-commerce channels.
Channels and price cuts drive LED lighting penetration rates to increase rapidly. We believe that lighting manufacturers to increase channel investment and vigorously distribute goods will help accelerate the replacement of LEDs with traditional lighting. The major brands such as Philips and Cree have launched new LED bulbs with lower prices. Under the premise of similar performance of the same brand, the price difference between LED bulbs and energy-saving lamps has been reduced to 1-2 times. At present, LED lighting has entered a period of rapid increase in penetration rate. International manufacturers and mainstream institutions generally expect that the penetration rate of LED lighting will reach 50 or more in 2015 (about 5 in 12 years). We believe that the promotion of channels and the rapid decline in prices will lead to more markets. Demand, penetration rate is expected to increase beyond expectations.
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