Some unspoken rules in the automotive beauty industry

With the development of society, more and more cars have entered our lives, and the automobile beauty industry has become fierce and fiercely competitive. The operation of the automobile beauty chain model has created some conditions for car beauty, and there are many interests in it. . However, there are still some clues in the automotive beauty industry that some small businesses use the customers' incomprehension to make fraudulent profits. The following is a brief introduction of some unspoken rules in the automotive beauty industry .

汽车美容行业的一些潜规则

1, the beauty shop to see people look at the price of the car

汽车美容行业的一些潜规则

The same merchandise and beauty items are different in the car beauty shop because of the grade of the car and the difference of the car owner. This is mainly because the auto beauty industry lacks industry norms, and the asking price is more random. When receiving customers, the prices for different models and owners are sometimes several times different. Some beauty shops first "see people", if the owner does not know how to do it, or is not sensitive to the price of the goods, it will open a high price. For example, like a reversing radar, the price for ordinary customers is three or four hundred; if the owner is like a boss, the price will be five or six hundred or even higher.

Followed by "watching the car", whether it is a private car or a bus, whether it is an economy car or a luxury car, the price of the decoration will be different. For example, the same wool cushion, if it is an economical private car, will offer six or seven hundred; and cars like BMW and Audi will be priced at 2,000 yuan.

2, exaggerate product efficacy

Car beauty shops not only do beauty products, but also engage in car modification business, and the modified cars have now shown the trend of the original, regardless of big cars, small cars, high-end cars, low-end cars have changed. However, in the field of modification, some advertisements are basically deceptive, one-sided exaggeration of the efficacy of the product.

For example, recently, the more popular fuel-saving devices, 9 kinds of 10 kinds of fuel-saving products on the market at present, are not worthy of the name. According to industry insiders, the basic performance of a car has been fixed, and it is impossible to greatly change the basic performance of the original car through the external auxiliary components. Similar to this, there are auxiliary intake, secondary intake, etc., which are virtually impossible to change the power of the car. And like big envelops, tails, etc., 80% is for good looks, the actual effect is only 10%-20%, because these have a great relationship with materials and workmanship.

In addition, there are also rear fins that are often added by refitting people. The rear tail surfaces of many cars are rugged, and such tails are impossible to work.

3, the car film more "Li Gui"

汽车美容行业

After the new car is brought back, the first thing the owner must do is to affix the explosion-proof membrane to the car glass. The survey found that the current car film on the market mainly has brands such as Weigu, Quantum Membrane, 3M, Long Film, Johnson & Johnson, but many of these brands in general car beauty shops are fakes, and some shopkeepers are shoddy to make huge profits.

The real film can be seen at a glance, but ordinary people who buy a new car can't identify it at all. The quality of the film is very important for the driver. The life of the inferior film is generally only two or three years. It is easy to change color, blister and smell, affecting the owner's line of sight and driving safety. The service life of the film is generally seven or eight years. Even longer. Some car beauty shops use low-priced fake products to attract car owners and earn "black money", which is one of the reasons for the proliferation of fake goods.

潜规则

Everyone knows some hidden rules in the auto beauty industry . So we must not only drive well in our daily life, but also know some car expertise, maintenance knowledge, when the car needs maintenance or failure, we must first judge Therefore, if you are a car white, to prevent being defrauded, it is recommended that you still maintain a regular large-scale beauty shop to prevent your own interests from being infringed.

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