According to news on April 8th, at today's 2021 Douyin E-commerce Ecological Conference, Mu Qing, vice president of Douyin E-commerce, said that Douyin e-commerce users are younger, larger, and more expensive. Among them, the post-95 generation The growth rate is relatively high, with the first-tier cities, the new first-tier cities and the fourth-tier cities growing at a faster rate. Millions of creators start to bring goods, and e-commerce has become an important growth point for the income of talents.
Prior to this, in October 2020, Mu Qing disclosed the "3+3" business model of Douyin e-commerce for the first time. The first "3" refers to the three fundamentals of high-quality and good things, namely, good content, good products, and good services; the second "3" refers to the three channels that the platform provides to merchants for traffic expansion and rapid development, namely: Human cooperation, traffic explosion, and advertising traffic acceleration.
It is worth mentioning that at today’s conference, Douyin E-commerce President Kang Zeyu announced that in the coming year, Douyin E-commerce will launch three major support plans to help 1,000 businesses achieve annual sales of more than 100 million yuan and 10,000 high-quality products. The annual sales of Daren exceed 10 million yuan, and the annual sales of 100 high-quality products exceed 100 million yuan.
It is also understood that in June 2020, ByteDance established a Douyin e-commerce department; in July, Douyin e-commerce and Suning.com reached a cooperation, and Suning’s full amount of goods entered the Douyin store and opened to Douyin e-commerce. All anchors of. In the same month, ByteDance also announced its investment plan in Shanghai. It plans to increase the number of employees in Shanghai to 20,000 in the next three years and upgrade its e-commerce business in Shanghai to the Douyin e-commerce sector.
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