Weichai Molds World Famous Brands

Weichai Group adheres to the strategy of “going out” and has become a world-famous brand by aggregating and nurturing brand clusters to increase brand awareness.

In recent days, Weichai’s Ferretti held the world’s first debut of the latest yacht in Italy. Since the acquisition of Ferretti, Weichai Group has launched more than 8 new types of ships every year. Ferretti’s four yacht brands rank among the top 10 in the world. Weichai engines have also taken advantage of the potential to enter the international high-end market.

Weichai’s Ferretti holds the world’s premiere of the latest yacht in Italy

Zhang Gengsheng, assistant to general manager of Weichai Group, stated that “in many countries, tendering will require that it must be European origin or origin in Europe and the United States. We cannot do this without origin in Europe and the United States. This is a lot of resistance encountered abroad.”

Cross-border mergers and acquisitions have opened the door to Weichai's globalization. Baudouin, Ferretti, KION, and other top world brands have been incorporated into the company. However, we quickly found out that although these brands have joined the same family, the market is still relatively closed.

Ren Bingbing, vice president of Weichai Power Co., Ltd., said, “For example, Baudouin in France, it is particularly strong in the region, mainly in the Mediterranean coast, narrow channels and regions. Linde is mainly for the forklift service, it The use of the truck focuses on the application of the forklift and does not maximize the brand.

Weichai Power Plant

Maximizing brand efficiency, Weichai integrates all its resources across borders. Linde's hydraulic equipment is used in large machinery with Weichai's customer resources, and Baudouin's market has also moved from Europe to North America. With the rejuvenation of the old brand, Weichai's brand value has gradually increased. At the just-concluded 2017 China Trademark Gold Awards Conference, Weichai Power ranked first and won the “China Trademark Gold Award • Trademark Innovation Award”. The brand value of the brand reached 22.5 billion yuan.

Weichai integrates all its resources across borders

Zhang Quan, Executive CEO of Weichai Power Co., Ltd. stated: “Weichai has completed the upgrade from national brand to international brand. In the next development process, we must continue to enhance the brand's gold content, and let the brand's shape become ours. The new kinetic energy developed by Chai."

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