Yaxing and Nanjing Iveco Form "Kost" Strategic Alliance


Recently, at the invitation of Mr. Wei Jie, Chairman and Secretary of the Party Committee of Jiangsu Yaxing Automobile Group and Mr. Wei Jie, Chairman and General Manager of Yangzhou Yaxing Bus Co., Ltd., Mr. Xu Qiren, General Manager of Nanjing Iveco Automotive Co., Ltd., visited the company for technical and marketing related People visit Yaxing bus. The senior leaders of the two parties exchanged the related work of the two parties in building the "Kester" passenger car for the purpose of constructing harmonious transport in the earlier period. The two parties also cooperated with each other in the future and made a plan for the harmonious passenger transport system. .

Yaxing Mr. Wei Jie describes the development Yaxing Coster (costar) products to Mr. Xu Qiren around Nanjing Iveco, this product is named costar (Chinese name, Coster), which cooperate star, co-star of meaning The naming also embodies the market function and brand positioning of the product, that is, it turns the product into a common (safe) transport, authoritative, and reliable (reliable). ). The Chinese name "Kester" is more fame and fortune, gradually moving forward, the great cause of accomplishment.

At present, the contradiction between the poor condition of urban and rural passenger vehicles with in-use vehicles, poor reliability and safety, and high cost of use are very prominent. The parent companies of Yaxing and Nanjing Iveco are state-controlled enterprise groups, and they are responsible for building a harmonious transportation system to create vehicle responsibilities applicable to urban and rural passenger transport. It is significant and far-reaching. For enterprises, social benefits are more important than economic benefits. To make up for the shortcomings of harmonious transport, it is urgent for the two companies to maximize the use of the resources of the two companies, and to create cost-effective "zero" profit CMB to develop urban and rural passenger transport. Adapts to the rapid development of urban and rural roads. We plan to hand in hundreds of millions of people in thousands of counties at the fastest speed so that everyone can understand “Kester” and enjoy benefits from “Kester” early.

The company's products have listened to the recommendations made by the chief engineer of a famous Japanese automobile company in the Sino-Japanese cultural exchange activities and have absorbed the styling style of the global classic CMB buses. The body covers are all steel plate structures, and the front and rear bumpers are separate structures. These features fully satisfy the conditions of use of urban and rural passenger vehicles. In the sales model, the use of a full distribution model to facilitate customers to buy cars, and strive to build through the three-year channel, to form a "buying a car out of the city, repair the city is not out of the city," the marketing service system. After the vehicle is sold, it will take the lead in implementing the “free medical check-ups” twice a year in the three-pack period to create a safe urban and rural passenger transportation. In order to shorten the delivery time, Yaxing Corst has been integrated into three types: practical, standard and vip. In the chassis, it integrates Nanjing Iveco's two chassis states, namely Yangchai's 96-hp traditional mechanical type. Chassis and Yangchai 113 horsepower, operating the portable chassis. In addition, Yaxing Bus Mr. Wei Jie also briefed on Yaxing’s recent plans for the development of the passenger car market of the Coster.

After listening to the introduction of Mr. Yaxing Weijie, Nanjing Iveco Xu Qiren once again affirmed that the determination of the “Kester” bus co-operating with Yaxing Bus remains unchanged, and affirmed the bodywork crafts of the car's prototype. The Keest Bus will certainly bring happiness to thousands of people in thousands of counties and thousands of people. At the same time, they also make the following commitments: 1. Further introduce more Nanjing Iveco sales channels to participate in the sales and service work of "Kester" buses; 2 Requirement Nanjing Iveco technical team to communicate with Yaxing technical team as soon as possible to rectify problems in the trial production and trials of prototypes, and further optimize the performance of the products; 3. Nanjing Iveco and Yangchai, Yaxing jointly do a good job "Kester" bus comparison test of energy-saving, within a month to take out the most fuel-efficient matching state; 4, co-implementation of a good three-year non-Cost three-year free medical examination activities; 5, to support the Kos special dealer publicity, the two sides co-produced 30 first vip version Coster bus-like vehicles to dealers bunk; 6, the two sides finance the purchasing department as soon as possible in accordance with the 2010 marketing plan Cost docking, sustained cost control, so as to ensure providing customers with cost-effective products, the real purpose of "building a harmonious transportation services hundreds of millions of masses".

The communication between senior leaders of Nanjing Iveco and Yaxing Bus Enterprises will enhance the confidence of distributors, promote the promotion of “Kester” bus publicity work, and promote the building of a harmonious transportation system, so that hundreds of millions of people will vigorously build the country’s infrastructure as soon as possible. It is of great significance to enjoy the benefits of urban and rural passenger transportation.

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