China's spare parts overseas are repeatedly excluded and need to maintain the image


Recently, luxury car brand Aston - Martin pointed the spearhead of volume recall incidents to Chinese parts suppliers, and the German car club that recently exploded in the counterfeit scandal has also quantified the vehicles and tires of China's own brand exported to Europe. For substandard products. China’s auto parts companies seem to have become “scapegoats” for many disputes in the car industry...

Aston Martin Calls Back to China Supplier

During the Chinese New Year this year, the British super sports car brand Aston Martin announced the recall of a total of 17,950 sports cars produced since November 2007. The recall was caused by a Chinese parts supplier using "counterfeit plastic materials" to cause the vehicle's accelerator pedal arm. May break, increasing the risk of car accidents.

In this regard, the relevant person in charge of Aston-Martin Radar (China) Automobile Sales Co., Ltd. stated: "We are closely cooperating with the General Administration of Quality Supervision, Inspection and Quarantine to implement a recall for Chinese customers as soon as possible."

“At present, manufacturers have not issued clear recall information on the Chinese market and have not received any failure notification information from the owner. If a recall is required, we will contact the owner to replace the accelerator pedal for free, and the required time should be less than one hour. "There are dealers.

Aston Martin said recently that the recall is expected to result in a loss of US$2.45 million. The company will abandon the faulty parts and components supplied by Chinese suppliers and “shift the pedal pedal production from China to the UK as soon as possible.”

Aston Martin's information submitted to the National Highway Traffic Safety Administration (NHTSA) on January 15th stated that the reason for the quality of the recalled vehicle's accelerator pedal lever was that the raw material used to produce the gas pedal lever was fake DuPont products.

The recalled models include the left rudder manufactured from November 2007 to December 31 2013, and the right rudder manufactured from May 2012 to December 31 2013 (the new Vanquish Coupe and Volante convertible versions are not Of the recalls, a total of 17,590 vehicles, approximately 75% of the company's total sports car production for this period.

Although the main cause of the recall was due to the material issues of the parts suppliers, “counterfeit materials” were used for luxury brands that cost millions or even tens of millions of dollars. After nearly 7 years, this problem was discovered. Martin - Martin's supplier management and quality supervision system has made the industry criticized.

Quande Automobile Club smears Chinese tires

Recently, ADAC, Europe’s largest auto industry consortium, issued a press communique and apologized to the public for its obscure operations in its “2014 Germany's most popular car” campaign. Another scandal concerning the falsification of China's tire testing has also surfaced. A former Michelin tire company executive revealed that ADAC deliberately let Chinese tires “test fail” in order to keep cheap “Made in China” out.

In the tests conducted jointly by the ADAC in 2010 and the German Commodity Inspection Foundation, several tire brands in China were “waterlooed”. Of the 28 winter tire brand tests, the worst three were all from China.

Due to poor performance in the ADAC tire test, sales of Chinese tires in Europe also encountered difficulties. Tire exporters in Shanghai stated that in the European market, the Chinese tires have obvious price advantages and have grown rapidly in recent years. However, many third-party data such as testing and rating have increasingly become the invisible barriers to China's auto exports. After the ADAC test results were announced in 2010, sales of Chinese tires in Germany did indeed drop significantly.

Why are Chinese auto parts always black?

In addition to the luxury sports car brands Aston Martin and Quande Automobile Club, there are still more auto industry disputes that point the ultimate responsible person to Chinese auto parts companies. Temporarily ignore the real reasons behind these incidents, but why China's auto parts companies have repeatedly become a "middle gunner". Why is China's parts and components companies habitually acting as "scapegoats"?

According to the experience of mature automotive markets in Europe and the United States, the ratio of finished vehicles and parts in the automotive industry is 1:1.7 or higher. In the first 11 months of 2013, the main business income of China's automobile manufacturing industry (including modified cars) was 2991.9 billion yuan. In the same period, the main business income of China's auto parts manufacturing industry was 2,216.5 billion yuan, and the proportion of the entire automobile and parts and components in the auto industry was only 1:0.81. So even though it is from an industrial scale, although we have a very high production and sales volume, the profit that really belongs to China itself is not much. The hollowing out of the Chinese automobile industry at the component level has been very serious.

According to the latest statistics from the National Bureau of Statistics, China has more than 10,000 auto parts enterprises above designated size, and with all kinds of small-sized supporting enterprises, the total number of auto parts enterprises in China should be more than 100,000, and such a huge market size is not All countries can bear, and the uneven quality of products is also a process that China's auto industry has to undergo.

In the past few years, foreign statistical agencies once pointed out that 83% of the global counterfeit parts are produced in China. This statistical data is indeed surprising. Chen Yuanzhi, part director of China Association of Automobile Manufacturers, pointed out that the problem of low quality, poor consistency, and poor durability is a common problem for China's autonomous auto parts companies, but it cannot completely negate the capabilities of Chinese auto parts companies. After all, some companies are supplying core components for auto companies such as Mercedes-Benz and BMW. This shows that we also have a number of companies that have the strength to participate in international competition.

In recent years, China's auto industry has developed rapidly. With the improvement of the domestic auto parts industry standard and the execution of the exit mechanism in the subdivided areas, it will be difficult for those small and unrefined suppliers of counterfeit parts products to cross the industry entry threshold and gradually be eliminated. Nowadays, we should see that the quality of China's self-owned brand vehicle is improving, the technology of key core components is improving, the output value of domestic top 100 component companies is increasing, the investment in R&D of parts and components companies, and the number of R&D institutions are increasing. It fully reflects the fact that China's auto parts companies have made progress. Domestic and foreign companies and media should re-examine Chinese auto parts companies instead of discrediting Chinese manufacturing with old eyes and old impressions.


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