Inheriting and recreating classics, don't take shortcuts! Komatsu, who has always been a leader in the technology and product quality world-wide for the construction machinery industry, recently launched four new PC110/130/300/360-8M0 excavators that meet the national III emission standards and successfully wrote a new chapter in energy saving and environmental protection!
Komatsu (China) General Manager and CEO Wang Guangguang speaks at Komatsu's new conference
Komatsu New Product Launch Conference
China Construction Machinery Business Network editors learned that the State III emission standard for construction machinery industry will be implemented in 2015, but before the launch of the four upgrade products, 85% of the Komatsu Chinese market's on-sale excavator products have reached Even more than the national III emission standards, now, as the deadline approaches, it is also accelerating the pace of product upgrades. Komatsu (China) General Manager and CEO Prince Kwang-soon stated that Komatsu will fully complete product emission upgrades one year ahead of schedule (the latest in June 2016) by the end of this year at the beginning of next year (the latest in June).
Inheritance
Inheritance, this is September 23, during the Komatsu new product launch conference, China Construction Machinery Business Network editor ear frequency appears a word.
Senior practitioners in the construction machinery industry should not be unfamiliar with Komatsu's PC110/130/300/360-7 series excavators. They can disregard performance, reputation and market share in the same category of products on the market. Herd. Therefore, of course, the -8M0 series launched this time, as an upgraded product based on the above products, its performance and future market performance do not need to doubt.
However, there has always been a prejudice in the industry, that is, compared to direct injection engines, EFI engines seem to be more prone to failure, so although the effectiveness of EFI engines in reducing emissions is obvious, it is not to be seen by users. In response to this problem, many manufacturers have chosen to escape and revert to direct injection engines, but Komatsu chose to persist. "As long as the technology is in line with the development trend, then the temporary difficulty will not let Komatsu retreat, and all we have to do is solve the problem."
According to the introduction of the general manager Wang Ziguang, the reason why the use of EFI engines before the emergence of a relatively large number of nozzle failures, mainly due to oil problems (sand, water content), and after a series of experimental improvements, Komatsu M0 Series The product has successfully overcome this problem. The market sales performance of PC200-8M0 has also proved this point successfully.
Komatsu (China) General Manager and CEO Prince Oguro (left) and Komatsu (China) Deputy General Manager Zhang Quanwang
"The Komatsu M0 series products were first introduced in February last year (ie, PC200-8M0 products). In the past year and a half, three or four thousand units have been sold. The market feedback is also very good, so this time it was launched. Four new products, 33 agents can be said are looking forward to, and very confident.†Zhang Quanwang, deputy general manager of Komatsu (China) said.
Inheriting and recreating classics, don't take shortcuts! Komatsu, who has always been a leader in the technology and product quality world-wide for the construction machinery industry, recently launched four new PC110/130/300/360-8M0 excavators that meet the national III emission standards and successfully wrote a new chapter in energy saving and environmental protection!
Komatsu (China) General Manager and CEO Wang Guangguang speaks at Komatsu's new conference
Komatsu New Product Launch Conference
China Construction Machinery Business Network editors learned that the State III emission standard for construction machinery industry will be implemented in 2015, but before the launch of the four upgrade products, 85% of the Komatsu Chinese market's on-sale excavator products have reached Even more than the national III emission standards, now, as the deadline approaches, it is also accelerating the pace of product upgrades. Komatsu (China) General Manager and CEO Prince Kwang-soon stated that Komatsu will fully complete product emission upgrades one year ahead of schedule (the latest in June 2016) by the end of this year at the beginning of next year (the latest in June).
Inheritance
Inheritance, this is September 23, during the Komatsu new product launch conference, China Construction Machinery Business Network editor ear frequency appears a word.
Senior practitioners in the construction machinery industry should not be unfamiliar with Komatsu's PC110/130/300/360-7 series excavators. They can disregard performance, reputation and market share in the same category of products on the market. Herd. Therefore, of course, the -8M0 series launched this time, as an upgraded product based on the above products, its performance and future market performance do not need to doubt.
However, there has always been a prejudice in the industry, that is, compared to direct injection engines, EFI engines seem to be more prone to failure, so although the effectiveness of EFI engines in reducing emissions is obvious, it is not to be seen by users. In response to this problem, many manufacturers have chosen to escape and revert to direct injection engines, but Komatsu chose to persist. "As long as the technology is in line with the development trend, then the temporary difficulty will not let Komatsu retreat, and all we have to do is solve the problem."
According to the introduction of the general manager Wang Ziguang, the reason why the use of EFI engines before the emergence of a relatively large number of nozzle failures, mainly due to oil problems (sand, water content), and after a series of experimental improvements, Komatsu M0 Series The product has successfully overcome this problem. The market sales performance of PC200-8M0 has also proved this point successfully.
Komatsu (China) General Manager and CEO Prince Oguro (left) and Komatsu (China) Deputy General Manager Zhang Quanwang
"The Komatsu M0 series products were first introduced in February last year (ie, PC200-8M0 products). In the past year and a half, three or four thousand units have been sold. The market feedback is also very good, so this time it was launched. Four new products, 33 agents can be said are looking forward to, and very confident.†Zhang Quanwang, deputy general manager of Komatsu (China) said.
“The first Komatsu PC360-8M0 has been sold for 32 days and 378 hours of work. The user is very satisfied with its construction performance. No matter whether it is comfort, flexibility or fuel consumption, it is impeccable compared to the previous PC360-7. “Qingdao Xiaosong’s general manager Zhou Lihong told the 21-sun editor that it was learned that Komatsu’s first PC360-8M0 that was officially introduced to the market was sold by Qingdao Komatsu.
It is understood that in the research and development of new products, Komatsu has been following a well-planned and sound plan, that is, according to market demand, improve product details in due course and update the product if necessary. The launch of four upgrades in one fell swoop appears to be promoted by China III, but to a greater extent is an inherent demand for Komatsu's own product upgrades. “As a leader in the industry, Komatsu always has a sense of mission and a sense of social responsibility: Since we have the ability to contribute to reducing emissions, we should do it firmly, even if it does not increase our economic interests. "Prince said.
"The economic interest is definitely not Komatsu's only pursuit!"
Do not take shortcuts beyond
In the eyes of many people, Komatsu has always been low-key, for example, in marketing, publicity, and other aspects, but it does not include quality.
“On the contrary, Komatsu is very 'high profile' in terms of quality. For example, Komatsu established a set of measures for quality management, such as automated testing and skill training centers on the production line, and won the highest honor in the Japanese quality management community – the Deming Prize. It is enough to explain Komatsu's 'high profile' in the quality field. In fact, Komatsu's focus is on what to do to 'contribute to the user' because as a tool for getting rich, the user's focus is first on the excavator's ability to become rich. How can companies win the market? As long as they have advanced technology and first-rate products, users have no reason not to choose!†said Wang Ziguang.
Under the guidance of this concept, in the face of explosive growth around 2009, Komatsu did not expand production capacity with the big flow. In the face of the market decline after 2010, Komatsu did not panic, but always maintained the established pace of development. , will focus on product quality and attention to the user.
Komatsu agent: From right to left, Shenyang Xiaomongma Zhenxiu, Jiangxi Komatsu Guo Jinliang, Nanjing Steel plus Xie Zhengyi,
Sichuan Chen Zhuhua, Hunan Xiangsong Zhang Tingfeng, Henan Kailong Guo Yongzeng, Qingdao Xiaosong Zhou Lihong
“The ups and downs in the market are normal, and the key is to maintain confidence. Our 33 Komatsu dealerships will continue to work together with manufacturers to jointly tackle the difficulties. Of course, there are opportunities in the crisis. What we need to do is to seize rare opportunities to achieve development. "As the deputy chairman of the Komatsu Agency Association, General Manager of Shenyang Komatsu Ma Zhenxiu said so at the Komatsu agent exchange meeting on the evening of the 23rd.
“We have always had confidence in Komatsu,†said Xie Zhenghan, general manager of Nanjing Steel and Canada. “In the 18 years since the cooperation, Nanjing Komatsu has sold nearly 10,000 Komatsu excavators. I think the biggest success story is that it does not Change the word: Quality products remain unchanged, and quality services remain unchanged. This is also an important magic weapon that we are always in an invincible position in the competition.
“Anything more powerful companies can't be a straight line of development. Although Komatsu's sales have fallen behind in the past two years, as long as we have consistently relaxed our products and services, we will eventually have another day of rising.†Guo Yongzeng, general manager of Henan Kailong, is also full of confidence in the future.
“The market is risky. In the face of risks, the most important thing is to persevere. As a Komatsu agent, all we have to do is always adhere to Komatsu's philosophy, adhere to the Komatsu model, and not compromise for the sake of temporary interests and local markets. "Zhu Zhenhua, general manager of Sichuan Housing and Trade said.
"I think that with the intensification of competition, it is inevitable that the market will have a reshuffle. At this time, what enterprises need to do is to continue to work hard. To Hunan Xiangsong, in the current situation, we insist on not reducing: No reduction, no reduction in post-market investment, said Zhang Tingfeng, general manager of Hunan Xiangsong.
"Competitiveness is not terrible. It can also be a driving force for development. As long as products and services are in place, then there will be great opportunities for enterprises to grow in competition." Guo Jinliang, general manager of Jiangxi Komatsu thinks so.
There is no shortcut to the road to success. In Komatsu's and Komatsu's agencies, there are no short cuts. The only path is to maintain high quality and excellent service.
As Zhang Quanwang, the deputy general manager of Komatsu (China), puts it, no one has a panacea in the face of the market decline. So what did Komatsu do? On the basis of good products, Komatsu first strengthened the confidence of the collaborators and strengthened the support of collaborators so that no one partner could be left behind. Since 2011, although the industry has remained sluggish and the market is in a bad situation, none of the 33 agents of Komatsu has withdrawn. Second, it has improved customer satisfaction. Komatsu is now closer to the customer's site, and through detailed pre-study, it recommends suitable solutions to users. At the same time, Komatsu puts forward the concept of “full life cycle cost†to let users realize that the cost of the excavator includes not only purchase price and operation. Hand wages, fuel costs, etc., as well as maintenance costs, loss of shutdown, and residual value of the two mobile phones, etc., as a comprehensive consideration, the user is not difficult to make the right choice to maximize their own revenue.
Komatsu PC110/130/300/360-8M0 four excavators
inherited! Beyond! Komatsu M0 series of products listed in the excavator industry will set off what kind of wave it? I believe the market will give an answer soon! ( Click to enter Komatsu Online Shopping page )
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